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Reciprocal Linking Horse: OK, OK, I’m Dead!
November 11, 2005
Hark! 2 in every 3 heralds are singing. In sooth, only time will tell if the backlash truly matches the ballyhoo, but white hatters deserve this moment of frivolity. We have, each one of us, experienced the frustration of battling competitors who perform well with not-so-admirable linking strategies.
So, what's the next focal point? Link extraction. The price for Google holding sites more accountable for their links is that Google will be holding you more accountable for your links. This is much more of a concern if you have employed unethical linking tactics in the past, but it is a concern for all sites, nonetheless. Google will penalize you if an overwhelming majority of your links are irrelevant and identical.
Review your links every time Google updates links. You want to make sure your link text varies and that your links are coming from reputable, relevant sites. Do not allow this defensive link strategy to keep you from the offensive, though. Look for opportunities to upgrade link text from good sites as you seek to remove links from bad sites.
Enjoy the moment, white hatters! Take pleasure in the fact that Jagger aftermath for you is just business as usual.
All posts by Tom Lustina
posted by Tom Lustina at November 11, 2005 11:40 AM
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