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Content Management Systems and SEO
November 04, 2005
Are you considering a Content Management System (CMS) for your site?
I've seen many Content Management Systems in my day. The main purpose of a CMS is so that site owners can make changes to the content of their web pages without having to ask their Webmaster to program the changes. You log in, find the page you want to change, make the changes to text on your page, log out, and your changes are live.
One important thing to understand: There's a reason it's called a "content" management system. It's focus is on the content of your site, not the code.
If you're considering a CMS for your site, from an SEO perspective, there are two important questions to ask:
1. How can I change my title tags and meta tags (code)?
If a client is considering a move to CMS, we've learned to ask right away how title tags and meta tags will be changed on the site. And we've heard more than once, "Oh, you can't change those." Ouch.
Make sure while gaining flexibility to change text on your pages that you're not giving up the ability to make changes to your titles and metas.
2. What will my URLs look like?
A CMS can be paired with wildly dynamic URLs that search engines have difficulty crawling and indexing. Make sure that the CMS produces search-engine-friendly URLs.
Know of an SEO-friendly CMS? I welcome your comments below.
All posts by Doug Ausbury
posted by Doug Ausbury at November 4, 2005 02:45 PM
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