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A Ping to a Fellow Local Search Agnostic
November 29, 2005
Well, not quite. The title of the article alone, Local Search: Just About Ready, belies Gary Stein as a full stop short of agnosticism, as does the happy ending the local search cultists I have noted here and here will find no less gratifying:
Ultimately, we should expect local search to now attract attention (and money) not because the engines simply see a new application for existing technology, but because the work has been (and continues to be) done to make the experience fit the need.
Yet I ping a salute to Mr. Stein today as among the familiar up-tempo local search house beat he is the only drummer duly banging it slowly, and at the very pitch the rest of the band has always been unable to perceive:
If consumers see the value of using local search above using the Yellow Pages or 411, it becomes a much easier sell to advertisers.
Bravo. As I've said before, local is small business and small business is primarily local, and therein lies the current adaptation problem: not until local search supplants, rather than just augments, the physical yellow pages will small business move their small advertising budgets from the latter to the former.
And then, the sounds of an angelic choir.
All posts by John Lustina
posted by John Lustina at November 29, 2005 07:19 PM
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