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Vertically (Un)Challenged Link Building
October 20, 2005
I agree with Jim Boykin that 99.9% of link requests are worthless. As I have discussed in the past, a link builder’s greatest challenge is proving that his or her request represents the supplement. If you can accomplish this Sisyphean task, you will find recipients more receptive than ever.
The greater issue these days is the disparity between worthless and worthwhile links. As it becomes harder to find these worthwhile links, their value becomes greater. It is not until Google dances with your vertical, unfortunately, that this value is calculable. It is becoming more and more apparent that it is not a laissez faire algorithm that devalues links. If it were, we would not be discussing specific verticals impacted by Google updates. It is very specific attention that leads to serp eruption. It will benefit you sooner or later.
This is little solace if your competitors are beating you with links from payday loan sites. You can still beat them with good links, but you are looking at a long, constant battle. Keep building good links. One day we will be discussing a shake up in your vertical.
All posts by Tom Lustina
posted by Tom Lustina at October 20, 2005 11:17 PM
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