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So You Want To Be A Search Engine Marketer?
October 21, 2005
Clients, investors, analysts, acrobats, and dinner companions, I sense, don't quite fully believe I am not being somewhat hyperbolic and self-serving when I explain how rare a find the great Search Engine Marketer is. Robert Murray best explains the nature of the rara avis:
Qualified candidates require a variety of seemingly contradictory skills to be able to work effectively. One needs to be a marketer at heart, yet have client service (people) skills... possess copywriting abilities, yet have knowledge of HTML... understand Web site architecture, usability, and site navigation, and have the technical aptitude to employ sophisticated tools, while also possessing a keen linguistic sense. Overall, effective SEM requires the integration of many disciplines, and finding individuals that possess the right combination of all these qualities is as easy as scaling Mt. Everest in your pajamas.
As if scaling Mt. Everest weren't difficult enough sans pajamas.
All posts by John Lustina
posted by John Lustina at October 21, 2005 12:49 PM
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