« Intrapromote to Sell SEO Speedwagon Box Set | Main | InfoSpace embraces Pay Per Call Model »
Scanning The Future of Copyright
October 28, 2005
In our insulated SEM world, we often forget that search extends beyond appearing on page one of results. Clicking to page two, three, or forty-three, for that matter, digs into index matter unknown to all but the few tortured, brave souls who venture into the great beyond (page one).
Yet the fact that this deep index matter is available, even at these rarely clicked latter pages, means that it is indeed visible, and can be made visible by anyone with a scanner. This is quite an exponential leap from the days when librarians first had to worry about whether or not a given page from a book could be photocopied. Quaint times indeed.
It's search visibility that forces the intensity of copyright squeamishness. Coming on the heels of Google's blowback from publishers, MSN's similar book scanning project was announced with an important copyright caveat:
MSN is hoping to avoid similar problems by only targeting works in the public domain or uncopyrighted material. The company said in a statement that it would respect all copyrights and work with rights holders to agree upon protections for copyrights.
Search visibilty means that anything digital is suddenly available to the whole world. This was true in theory from the start, but as relevancy continues to improve the challenge to conceptions about copyright becomes greater and greater.
What did the xerox machine say to the search engine?
You've come a long way, baby.
All posts by John Lustina
posted by John Lustina at October 28, 2005 1:58 PM
Intrapromote: [ Case studies | SEO services | Bios ]
Trackback Pings
To TrackBack this entry, use the following URL:
http://seoblog.intrapromote.com/mt-tb.cgi/99
Comments
What a writeup!! Very informative also easy to understand. Looking for more such blog posts!! Do you have a myspace?
I recommended it on stumbleupon. The only thing that it's missing is a bit of color. However thank you for this blog.
Posted by: Gavin Shirer at August 31, 2010 9:31 AM
Will be back soon, lovely post, thanks again have bookmarked you!
Posted by: Traffic Siphon Review at September 7, 2010 8:29 PM