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Hello Potential Customer, Please Call Back
October 07, 2005
I called a business today.
No human beings answered. However, the voice mail system was available to me...good thing eh?
The voice mail system went through it's robotic pleasantries, then told me:
"If you are calling about X, call back later."
Dang. I was calling about X. And I'm not going to call them back.
Later during the day, I was talking to a prospective client about their web site. They have a wonderful site full of great content. But, they were spending 100% of their marketing budget on email marketing.
Absolutely nothing had been done to their site to help it perform for natural search queries. Even their page titles were just their company name.
It reminded me of my call earlier in the day.
If you are putting all your internet marketing eggs in baskets other than natural SEO, when someone searches for your offerings at Google and your site isn't at least on page #1, in effect, you're telling that potential site visitor:
"Hello potential customer. I understand you are calling about my product or service."
And instead of providing them an open door to your site, you are really saying:
"Call back later." And like me, most of them won't be calling you back.
All posts by Doug Ausbury
posted by Doug Ausbury at October 7, 2005 04:50 PM
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