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Pay Per Call Companies
October 05, 2005
So who are the players in the pay per phone call (PPP) advertising space? It’s time to spread the word on three major players in this market.
Ingenio - Ingenio has been around since the day the company co-founder, Scott Faber, took a cab ride in New York City and watched the cabbie have an animated cell phone conversation. It was then that Scott had the idea of marrying internet search and direct contact via telephone. Pay per call was conceived and Ingenio was born. Currently, Ingenio has clients such as Miva, AOL, and SmartPages.com using their pay per call services.
VoiceStar – Yet another big player in the pay per call marketplace. VoiceStar, like Ingenio, was founded in 1999. Their main offerings include Interactive Voice Response (IVR) & pay per phone call marketing solutions. VoiceStar’s client base includes business owners, agencies, network owners, and publishers, but doesn’t disclose any specific brands as clients on their website or in any press releases I've read.
eStara – Here’s a company that not only does pay per call, but also offers voice cards, classroom conferencing and many other cool applications. The company was founded in 2000 and has since brought on clients such as Verizon SuperPages, Amazon’s A9, HSBC, Gerber, and many other big brands as well.
I hope to have even more pay per call service providers posted in the future. I’ll keep diggin’ and report back with more ppp companies as they surface.
see all posts by Sean Bolton
posted by Sean Bolton at October 5, 2005 04:50 PM
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Comments
Sean,
don't forget thinkingVOICE. The only of the major players with a deep background in both ecommerce and search. We have several thousand advertiser and merchant clients using our service today, and syndicate our PPCall ads across a network of sites.
Additionally, we have over 1,000 sellers in ebay which currently use our service to get closer with their customers and provide better support for pre and post sales efforts.
We feel so strongly about our service that we even offer the first leads for free to our clients! Yes, we like to invest in our customers because we know our serivce works.
Posted by: DC Cullinane at October 6, 2005 12:46 AM
In telephony, interactive voice response, or IVR, is a computerised system that allows a person, typically a telephone caller, to select an option from a voice menu and otherwise interface with a computer system.
Posted by: joseph at October 26, 2005 02:42 AM