InfoSpace embraces Pay Per Call Model
Pay Per Phone Call seems to be gaining in popularity these days. First there was Miva & AOL that opted-in to embrace pay per call on search. Then there was the acquisition of Skype by EBay. Now, the latest news on the PPP front is a deal between InfoSpace and Jambo where Jambo will be the PPP provider for search which will also include mobile applications.
It really doesn't surprise me at all that pay per call is gaining traction at a break neck speed. Lets face it, PPC and Natural SEO require advertisers to have a web presence where as pay per phone call is an open advertising platform for any and all businesses regardless of a web presence.
It’s things like pay per call that make this industry (SEO/SEM) so exciting. I am looking forward to seeing ppp continue to grow and can’t help but think to myself “what’s next?�