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Link Text Leads to [Home] Field Advantage
October 06, 2005
Are these pages really about [home]? Was it their intention to tell the search engines that their sites are relevant to the search [home]? In most cases I doubt it, but that is exactly what they have done.
Realize that you send a message to search engines every time you link to a page using text. #7 Microsoft is not about home, but the site links to "home" in the header navigation on most of its pages (other than the homepage). Chances are, you are doing the same. You do not show on page one, however, because you do not have 22,000,000 pages indexed.
Realize your internal linking structure is essential to telling search engines what your site is about. Tell search engines on every page of your site that your main page is about your keywords. Do not waste this opportunity on words that do not drive relevant traffic.
All posts by Tom Lustina
posted by Tom Lustina at October 6, 2005 08:22 PM
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