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Google on Link Building

October 24, 2005

Normally, I post about something that I know about, something that I understand. There are some things however that are universally understood, and therefore easy to recognize the importance of.

Before I get tongue-tied, let me give you an example to set the stage. It doesn’t take an accountant to understand what Benjamin Franklin meant when he said “A penny saved is a penny earned�.

With that in mind, it is fairly safe to assume that there are certain things that fall under the general classification known as “common sense�.

That is what compels me today to write about Link Building. As I was perusing one of many different blogs with my usual morning coffee, I came across this in the Official Google Blog.

“…Google's search results are generated by computer programs that rank web pages in large part by examining the number and relative popularity of the sites that link to them…� - Official Google Blog - Googlebombing

Now, at the risk of being redundant, it was a clear extrapolation to me (definitely no link building guru) that relevant links are very important to a comprehensive and well designed SEO campaign.

I am reminded of the old EF Hutton commercials that stated “When E.F. Hutton talks, people listen�. More than giving away my age, this phrase is definitely applicable to Google and search.

So when Google talks about link building, are you listening?

All posts by Brent Sharp
posted by Brent Sharp at October 24, 2005 10:58 AM
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Posted by: Link Building at May 30, 2009 1:20 AM

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