Pay Per Phone Call Advertising
It’s time to dish out some numbers and information about the PPP (Pay Per Phone Call) advertising service.
According to the Kelsey Group, PPP could reach up to $4 billion in 2009. That sure is a lot of bling bling that will make service providers and advertisers alike dance and sing.
Last year, Ingenio reported $70 million in revenue and in some cases, advertisers were paying anywhere from just a few bucks up to $40 per phone call!
As it stands today, PPP pricing can be either a fixed dollar amount rate per call or an auction based system like that found with a traditional AdWords or Yahoo! Search Marketing PPC campaign. No word yet if PPP companies will choose one model over the other or perhaps leverage both. I personally like the flat rate simply because ROI analysis would be ever so simplified and makes budgeting less of a headache.
The PPP model is an emerging service that will quickly become a primary online marketing tactic. The reason this service is so HOT and will continue to gain market share is because its easier to understand and quantify and isn't limited to certain businesses. As a matter of fact, Pay Per Phone Call can be leveraged by businesses that don't even have a website! One can obviously see the potential advantage with PPP Vs. PPC, but of course, I'm a huge fan of both.
Sorry I don't have more information to share at this time, but I plan on keeping a VERY close eye on pay per phone call advertising and reporting my findings back to the blogosphere as I come across fresh information.
Viva La PPP!!!