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Just Do It: Make Your Site Search Engine Friendly
September 16, 2005
Every day, senior level staff perform highly relevant queries at Google to see if the company’s site appears in the top few results. Upon seeing that the site isn’t on page #1 at Google, a good share of these folks become irritated and fire off an email, demanding an answer from the subordinate responsible for search engine marketing.
It may go something like this:
Linda,
We still are not in the top three at Google for “x�. Please advise ASAP!
Steve
...or...
Linda,
We are getting killed at Google by our main competitor. Please advise ASAP!
Steve
I’m convinced this happens hundreds of times each week in businessland.
From an agency who specializes in SEO, what we’ve seen many times is a tendency for some companies to practice selective listening when it comes to recommendations that require them to make critical changes to their site to improve its search engine friendliness.
Are you one of those frustrated senior level people?
Have your people or your SEO Firm recommended changes to your site to make it more spiderable or search engine friendly and it just hasn’t been implemented?
Are you sticking with the same site architecture and continuing to add pages to your site that handicap its search engine performance?
Should your next email be?…..
Hi Linda,
Let’s meet today about making those changes to make our site friendlier to the search engines.
Steve
All posts by Doug Ausbury
posted by Doug Ausbury at September 16, 2005 12:20 PM
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