« Link Building Subject Line – Persuade or Perish | Main | Perception is Reality? Google Alerts »
Is .NET A Search Engine Ranking Killer?
September 30, 2005
A lot of companies are moving their web site architecture over to Microsoft's .NET technology.
Peer pressure? Perhaps, but I believe in many of .NET's benefits. However, from an SEO perspective, just a word of caution. Before you dive head first into migrating your site, be sure you have a good idea of how your URLs will change (and they will).
If you're going from static URLs or dynamic URLs with 1 or 2 dynamic characters to extremely long dynamic URLs with 4+ dynamic characters, you will likely have serious indexing issues with search engines.
It's still difficult to predict what Google will do with a dynamic URL with 4+ dynamic characters, but you should still use caution when considering anything that may make your site less search-engine-friendly and negatively affect your hard-earned search engine rankings.
Have your web developer or team show you some examples of the new URLs. Then compare to your current URLs and make sure you're not about to dramatically decrease your web site's visibility while taking the .NET plunge.
That way, this isn't your next technology solution.
All posts by Doug Ausbury
posted by Doug Ausbury at September 30, 2005 04:42 PM
Intrapromote: [ Case studies | SEO services | Bios ]
Trackback Pings
To TrackBack this entry, use the following URL:
http://seoblog.intrapromote.com/mt-tb.cgi/70