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Google Backlinks vs. Google Indexed Pages
September 15, 2005
In a recent post, the Maestro illustrates the problem with focusing entirely on Google backlinks. He is discussing the noble “deconstruction of 2,690 links to George W. Bush,� which shows an even split between legit links and google bombs.
The problem is, Google only reports a slice of whatever links point at a particular page.
Go over to MSN Search, and it has nearly 30,000 links point at that page. Google certainly knows of around this many and uses them as part of the ranking process. It simply doesn't report them all, as any experience search marketer knows. The analysis is skewed by not taking that into account. It operates using partial data.
Most link building campaigns try to win the partial data war. You must realize that Google knows about much more data than they show. If google indexes the page, they will see the text link. It’s reasonable to assume that most of the other 27,000 MSN backlinks are indexed by google, and are impacting the performance of the bio page for [miserable failure].
It is a simple distinction. Do not focus on Google backlinks. Focus on Google indexed pages and keyword-rich text links.
All posts by Tom Lustina
posted by Tom Lustina at September 15, 2005 12:16 PM
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