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David Manning Link Building School Opens its Doors!
September 22, 2005
Famous movie critic David Manning has thrown his animated hand into the evolving world of Link Building. How can this rather abstract movie critic offer improvement to your link building campaign? I think there is plenty to learn from the similarities between Link Building and Movie Criticism, in addition to the storied existence of David Manning.
Link Building, in principle, is very similar to movie criticism. A link is a vote of recommendation. The more recommendations a site has, the better the site must be (perceptional value, anyway). I am more likely to go to a movie if somebody tells me it is a good movie, especially if the person is an authority on movies such as a movie critic. A link recommendation is also more meaningful when it comes from an authority on the subject, and as in movies, the more authorities making the recommendation the better.
The need for recommendations to generate traffic has affected the Web in the same manner it has affected the movies. Sites desperate for recommendations tend to forget the significance of authority level and subject relation. I will see any movie Roger Ebert recommends, but I would not buy lingerie for my wife based on his recommendation.
Enter David Manning. Better yet, enter the Sony Studio Executives. Faced with movies for which even 3rd class movie critics (authority levels vary – pay attention to superlative-saturated commercials for Summer Blockbusters) would not vote, Sony created David Manning, and the recommendations were outstanding!
The David Manning School of Link Building is now open, and students are evident across the Web in the form of sites created with the soul purpose of linking to a site. Now a site created to serve a subject or a geographical area is wonderful. Such link sites serve a useful purpose. However, a link from a site lacking useful and unique, subject-related content is as valuable as a David Manning recommendation.
Keep one thing in mind, whether you are promoting a movie or a Web site. The best way to get recommendations is to have a good product. Would you recommend the product if you were not already associated with it? Do not ask for recommendations until you can confidently answer in the positive.
All posts by Tom Lustina
posted by Tom Lustina at September 22, 2005 12:14 PM
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