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Building Links with Google Search Operators and Google Alerts
September 8, 2005
You probably know that google search operators provide an excellent platform for building links to your site. You should look at any pages linking to your competitors [link:www.yourcompetitor.com/] in search of potential link candidates. You should also look at backlinks with the other search engines, but realize these are not nearly as filtered, which has both positives and negatives associated.
Google Alerts represent a good way to keep track of the new links to your site. Enter the backlink search operator [link:www.yoursite.com/] as your search term, and change the type to “web.� You will be notified whenever google adds to your list of backlinks. Let this also serve as a reminder to check your competitor links for candidates, once again, as they also will have been updated.
Obviously, there is much more to link building, but the above is a good way to build links on a small scale when your clock and budget prohibit other means.
All posts by Tom Lustina
posted by Tom Lustina at September 8, 2005 1:59 PM
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Comments
Search operators are definitely the easiest and most efficient way to obtain new links. Other easy ways include obtaining links from directories, social media sites and blogs.
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