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The Scraping of My Success
August 24, 2005
After hard work, your titles, tags, text, and hypertext agree your site is about your keywords. The search engines notice the agreement, and your performance begins to improve. As the site continues to climb, you start practicing your Rocky moment atop the stairs. You can even hear the music.
You begin to notice many more backward links than just the ones you have requested. Great, but far too many look exactly the same. You want links, but do you want or deserve them from this questionable benefactor? As you continue your ascent, your impending moment feels more like Rocky III. Now you only hear Burgess Meredith yelling at you.
You are getting a boost from scrapers who want relevance for your keywords. They display scraped meta content from sites performing well for the keywords, along with much more prominently placed PPC or other products. This formula is applied to many pages over many domains, each including a keyword-rich text link pointing to your site. You have done nothing wrong, but you are benefiting from the game.
We see this all the time, enough to know that the text links impact search engine relevance. The scrapers either do not realize they are giving this impact away or they do not care. What can they be getting in return? These pages are clearly speaking to search engines, but what response are they getting? How are they benefiting?
We have bold theories softly backed by our substantiation disclaimer. Keep watching the wagon.
All posts by Tom Lustina
posted by Tom Lustina at August 24, 2005 1:45 AM
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