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Stormy Weather

August 19, 2005

Brett Lane

Google rolled out their new bid tool. Expect "strong fluctuations" and "system issues" for a week or so. The fluctuations arise from the hundreds of thousands of keywords that suddenly turned on, plus advertisers who are suddenly paying attention to their accts. Bids are fluctuating, as they increase their bids. We've also found bugs in the system. Ads in strong campaigns aren't showing; ad tools are reporting incorrect numbers or results, and so on. As I spot these (and can replicate the errors), I've been sending bug reports to Google's engineers.

All posts by Brett Lane
posted by Brett Lane at August 19, 2005 03:25 PM
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