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Ode to the Keywords Tag
August 19, 2005
SEO friends, is there a more maligned element of optimization than this dear tag from the past, the old friend we used to begin and end our work with in those fleeting early days with nary a self-reflexive concern about whether what we were doing was ultimately, wholly, completely and utterly useless?
Let me know if you are able to eschew this detail now with a clear conscience. I, for one, whether it be borne of some neurotic nostalgic fixation or an unwiilingness to admit to myself that some things do, indeed, change, cannot.
Yes, I still implement the oft mocked old tag even though I know that for all such actions are worth I may as well be writing them in the sand. Yet still, I will not forgo the keywords tag for the same type of reason I feel impelled to avoid the path of a black cat or don't entirely feel comfortable when strangers invite me to sit with them at the Ouija board.
For me, taking the time to code this tag will always be my offering to the SEO gods. I feel if I leave that space glaringly blank they will think I have forgotten my roots, no longer respect them, and no longer have time for them. Still I am with you, I say to them with each keyword I lovingly insert in the tag, I have not forgotten our industry's youth. Yea, I even offer you both lower and upper cases. I am none too proud.
And if you skeptics would examine the Google patent application closely you might find the often overlooked reverance quotient, which left unchecked for a page can sometimes make the difference between landing above or below the fold.
All posts by John Lustina
posted by John Lustina at August 19, 2005 4:49 PM
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