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Link Request Rule # 2 – Absolutely, Positively Never Speak Appositively
August 11, 2005
We focus on poorly crafted link requests, only in part, to replenish our better than thou air. Our goal is, more importantly, to better shape our own requests. So thanks to our readers for forwarding such material, and also thanks to the sacrificial lamb who send their link exchange requests to Intrapromote .
Absolutely, Positively Never Speak Appositively
The exception to this rule is when you positively want to convince the recipient that you are not speaking directly to him or her. “I was visiting your site, X, and I thought you might want to link to my site, Y.� Doesn’t that just feel formulaic? If you receive hundreds of link request a week, it definitely should.
If I saw you at the Sox game and wanted to tell you that I enjoyed eating at your restaurant, what would I say to you?
Hey, I ate at your restaurant, X, and have found it similar to my tastes, Y.
Or
Hey, I ate at X and thought it was great!
One of these statements is what I would say in the given situation. The other is what my robot proxy would hopefully say in that same situation. You see, I would leave the appositives in just to make sure that the recipient understands what I think I would have said in a similar situation. In the long run, I find it much easier and much more worthwhile to just go to the Sox game myself.
All posts by Tom Lustina
posted by Tom Lustina at August 11, 2005 10:49 AM
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