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The Difference Between Boy Dogs and Girl Dogs
August 18, 2005
My sons are a bit too old for books by Dr. Seuss and P.D. Eastman. But occasionally for fun, we pull one off the shelf and read it just for fun. We call it Retro Night.
Along with Seuss and Eastman, another Retro Night favorite is the potty training cliffhanger "No More Diapers". The boys always crack up when the little bear is finally awarded his "big boy pants". Come on, you remember that. It was a big deal!
But I digress. As a Dad, I'm allowed to do that when it comes to my boys.
P.D. Eastman Knows SEO
One night last week, the classic Retro Night book of choice was P.D. Eastman's "Go, Dog. Go! ". If you remember this story from your childhood, your first thought is probably the end of the story when the dogs, after going (Go, Dogs. Go!) and stopping (Stop, Dogs. Stop!) for roughly 60 pages, finally make it to their final destination - a raucous, tree-top dog party.
What does any of this have to do with SEO? Is mention of the dog party a lead into more thoughts on the Google Dance? That's tempting, but I won't go there.
If you're familiar with "Go, Dog. Go!" and are an SEO company like us, you may see where I'm going with this. Remember the Boy Dog and Girl Dog who meet and chat four times during the tale (pun intended)? The exchange always begins:
What a loaded question! In many households, Girl Dogs asking Boy Dogs about hats or other fashion-related items are quickly met with "Yes" or variations: "Very nice", "Looks good honey", and even "Perfect!"
But you can trust Eastman's Boy Dog to always tell the truth. Just like search engines when search engine optimizers bring their hats for the engines to review. Like the Girl Dog in "Go, Dog. Go!", we sometimes hear:
How about that for rude?
What's Wrong With Your Hat?
The search engine may not like your first hat and that's okay.
Is something missing from your hat?
Is your hat controversial?
Are you trying to get too fancy with your hat?
Is your hat too "cookie-cutter"?
Is your hat bloated with too much stuffing?
Do you have lots of well respected friends who recommend your hat?
Asking yourself questions like these will help when it comes to hearing what you want to hear from the "Boy Dog". If you do things right, you'll relate to the Girl Dog when after bringing three different hats to the Boy Dog for approval, on her final try, she pleads:
The Boy Dog doesn't hesitate when he barks:
My boys always smile after that line.
Me too.
(Full book text: "Go, Dog. Go!")
All posts by Doug Ausbury
posted by Doug Ausbury at August 18, 2005 05:01 PM
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