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Deconstructing The Google Dance
August 12, 2005
As a veteran of Google Dances I-IV, I often find myself trying to explicate them as a metaphorical whole, a series of signposts signalling either something about myself if I am in a particularly self-indulgent mood or, if not, some TRUTH writ large about our industry.
Google Dance I, as soon as there was a Google Dance II to weight against, became a debutante ball, but a bit more complicated than that trite allusion would suggest; SEO's were the ugly, unpopular, unconnected, unwashed stinking horde shocked to be invited to a ball let alone have one thrown in their honor, and then awed that anyone would show up at it. I think many of us suspected it would end up like Peter Brady's famous none-too-attended birthday party.
By Google Dances II & III, though, our industry quickly moved from self-loathing to a narcisistic expectation not only of parties in our honor, but also an assumption that we be given gifts too while entering, in media res, and while exiting. Indeed, at III we even mark the birth of the party logo, a sure indicator of the official gravitas of any doing.
So what does IV tell us about ourselves? That we are fabulous in a post-apocalyptic manner with a twist of techno, of course, thrown in, replete with the Red Dawn outdoor movie theater vibe that you get when you throw a few mammoth outdoor screens atop a rave-like gathering. I don't know what that portends for me or the industry, but at least we are popular now.
And get invited to cool parties.
All posts by John Lustina
posted by John Lustina at August 12, 2005 12:35 AM
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