June 30, 2005
Adwords Geographical Targeting
A client asks: "Can you target the ads by geography?"
Yes, there's three ways:
1) Create a list of cities (San Antonio, TX, Austin TX, Kerrville TX) The ads are displayed to browsers in those cities.
2) Specify an address (100 Alamo St.) and then a radius (e.g. 123 miles). The ads are displayed to browsers within that circle.
3) Specify the longitude and latitude points on a map to create an irregular form. The ads are displayed to browsers within that form. For example, San Antonio could be divided into a sectors of a circle, and the ads would appear only to the upper west sector. This allows targeting by neighborhood.
Usually, #2 is the best solution.
Posted by brett at 12:24 PM | Comments (2)